100 % of Hard Candy
Zushii – the young Italian brand made by the enterprising brother and the sister of Milan by David and Francesco Micheli (Davide and Francesca Micheli). They position the production as the nonconventional accessories being for limits of popular trends and a cliche.
Multilateral and inspired by a set of absolutely unlike things, such as the Japanese culture, an era of the 80th years and even Universe riddles, designers of brand try to create the things being free expression of each person. Policy of Zushii are the extravagant ideas created for people, having the own style which is quite good from others.
In the fashion capital Milan the young brand became known thanks to a large-scale virus advertizing campaign under a slogan «Collect 2 ears». All city was actually covered with images of ears and question marks in them. Leaflets and stickers intruded everywhere: on subway platforms, on the street, in cafe, night clubs on telephone machine guns and even boards of other companies.
The 1st and most hit collection from Zushii is 100 % of Hard Candy. Sweets turned into prestigious accessories. Earrings are not simply made very similar to candies, it and is the most real sugar candies, lakrichny sticks and chewing gums! That with them to do: to carry or, maybe, to eat? Solve. Though I do not represent, as it is possible to eat such wonderful bagatelles of handwork.
In addition to a strip of accessories of Zushii developed a series of conceptual T-shirts with unusual prints which also made big success.