Design jeweler scenery on inexpressibly low price
The American Plukka brand makes jewels available for buyers. Founders of a brand developed a unique technique of retail electronic trade which reduces threats of the company, subjects in times reducing production cost. Representatives of Plukka honest admit that the prices on the most part of design jewels which at present are on sale in shops, are very overestimated and surpass at 5-30 time actual cost of a product! Plakka provides to clients the low prices because does production only when people really want to get it.
The name "Plukka" is formed from a combination of 2 English words – «pukka», (original, reliable) and «pluck» (courage, courage»). The concept of a brand was developed by adherents of Jai Waney and Joanne Ooi, which after several months of brain storm, after all thought up how to apply the scheme of collective purchases directly in production.
Finally Plukka offers the floating user interface which changes is dependent on that, how many people want to get this or that product, after all the more will be demands for an ornament, the cheaper it will cost. Such revolutionary form of purchase became unprecedented on the Internet.
A little in more detail how it works. The model of a jewel exposed on a site Plukka is available to the order limited quantity of time. As wishing it to get enough will be gathered, the price for a product falls. Because the final price of a product is formed on the basis of total number of the purchases, each client wins and receives a product on the lowest price for the moment of closing of sales. On assurances of representatives of the company, their price, usually, for 70-90 % of percent is lower, than averages retail on design jewels. And quality at all does not suffer from it: models of brand are made at the same manufacturers, as products of the most known jeweler brands of the world.
Thanks to decrease in risk that the product will not be in demand, Plukka presumes to make to itself more interesting and unique design, courageous and unique models which you never could find in shop or in a collection of jewelers. Plakk’s designers do not need to foretell that clients want every season, to deduce certain average models which would be pleasant to all. Therefore founders hope that can inspire on creativity and originality new generation of young designers, having provided them the shop as a launch pad.