Footwear free from cruelty
Di Romeo – the small Italian company based by 2 businessmen – Paolo Anemone and Federico Bello. The brand does the collections specially for the people loving animals, also adherents of protection of the environment who do not want to go on compromises with the conscience.
The history of this brand was born a few years ago, after Paolo’s decision to become the vegetarian, and later, attempt of the shoemaker in the 3rd generation to answer questions tormenting it: «Whether it is possible to sell products from skin with nezapyatanny conscience?», «As it is possible to leave from business which became a part of your family?» and «What footwear vegans should carry?».
Instead of refusing realization of leather footwear, the designer decided that it can simply change materials and a way of production of the production. And some months later Paolo met stylist Federico Belo who in everything divided philosophy of the project new business. Having connected the experience, together they based di Romeo brand – the brand which is letting out footwear and accessories with ordinary Italian quality, style and elegance, but made without any animal products and completely ecologically spotless.
Production of di Romeo becomes in Italy with introduction of various alternatives to skin. All materials possess antibacterial properties, are steady against wear and гипоаллергенны (dermatitis and allergies, usually, are caused by the substances used for a tanning of skin). The top part of footwear becomes generally from microfiber which allows a foot to breathe, also other materials. Some of them on appearance remind suede or brilliant skin, but actually this cloth processed in a special way. For production of insoles the company uses a coconut grass or jams. The sole, generally becomes from rubber, rubber or the processed rubber. Glues are used only on аква to base and do not contain animal derivatives.
At present in all Europe there are only about 10 companies which follow in the similar way – bigger environmental friendliness. In the Italy practically not to find production with introduction of other methods. Because to this the state strongly fixed style of the leather giant. Though, according to the company, footwear creation with introduction of other methods and materials reduces negative impact by environment practically for 90 % at the expense of decrease in huge losses of the water used for industrial cultivation and a slaughter-house of animals; water pollution by skinneries and destructive deforestation.
The di Romeo line includes footwear for young men and ladies. On each pair green asterisks (a brand logo) are embroidered meaning that the footwear is created without cruelty in relation to animals.