Todd Reed – the American designer of jewels, come from Colorado. For own creations it uses only ecologically spotless methods of work. Its scenery are created from the processed precious metals and "crude" diamonds. Todd Read always had the purpose to show to the world real essence and beauty of precious stones of our planet. In 1992 the designer of the vpervy presented on court to public a collection of modern jewels with the crude, rough diamonds.
Though concepts «diamond and a brilliant» in an extent of many centuries were connected with shine, clarity and purity, Todd Read has in this respect own vision: it «the ideal geometry» consists in a natural origin of stones, their natural state. And it can achieve only by means of not cut diamonds.
The passion of the designer, eventually, led it to creation of own brand and made one of conducting experts in the field of diamond raw materials. The internal beauty of the raw stones, their natural forms and a different color range appropriate real uniqueness to Todd Reed brand ornaments. Such specific direction of work of the designer inspired many followers worldwide. And now in collections of various eminent brands continually there are scenery and accessories with natural forms.
The ecological bias of a brand consists not only in natural beauty of products, well and in the production. Not enough who knows that jewellery very "dirty": standard factories develop more than 5 tons of a waste a year! For production of the products Todd Reed a lot of handwork and special methods of processing is used. Now the brand lets out 5 collections, including antiquarian products, modern, wedding and scenery for young men.