SVSV – antiglobalists in a fashion
The young generation of designers even more often looks for other ways of development, passing traditional steps and links of the prestigious industry. One of such reformers is Serum Versus Venom (SVSV) brand. Designers oppose themselves to the mass market, a mass fashion, mass taste, and their things in a certain degree are fashionable for finding as "neformatny". And business here not in creativity or extravagance, and in statusquo denial in the fashion-industry.
SVSV works in a paradigm of an ecological fashion and disproves any trends and calendars. Moreover, children opened the factory and "answer" for each product leaving under their brand. Similar eagerness to reformism and nonconformism absolutely lawfully also has the right to existence, but the main thing in it everything that offer clothes really qualitative and for rather small means.
The last creation of SVSV – the Giperrealnost collection corresponds to brand philosophy. If to speak to the point, its style not so hyper – is real or original – a youth fashion with some impregnations растафари and ethno – fashions, the picturesque colors, unusual prints, ecologically spotless materials. SVSV pay much attention to ordinary technicians therefore in a collection there are things manual are viscous, embroidery and weaving elements.
The truncated trousers, baggy jackets, long shirts, east trousers in principle are not new, but they for some reason are always perceived avangardno. And if to take into consideration bright «a vital position» founders of a brand, and it would be desirable to become the accomplice in this small revolt against giant brands.