Vperva the beauty can really save the world

Vperva the beauty can really save the world

Beautiful scenery of the American Fonderie 47 brand have unusual background. They are made of parts not once of the used machine guns of the AK-47 type which were confiscated during hostilities in the Democratic Republic of Congo.

The motto Fonderie 47 – «Through art, craft and courage is born beauty, and light it fills emptiness of a nightmare and violence with prosperity». Designers of a brand melt steel details, connecting them together with gold and other precious metals, and turn components of the killing tool into jewels – rings, earrings and cuff links. Such surprising accessories, surely, draw attention, having already found unlimited number of admirers worldwide, both among fans of a fashion, and among experts on the tool. Though in appearance never you will tell that products are executed from parts of the machine gun as they look inexpressibly stylishly and distinguished.

But more than high-quality design of ornaments, noble mission which was assumed by founders of a brand admires. It would seem, it is possible to be limited simply to unique idea, to create accessories from the melted tool. But Fonderie 47 stepped much further. Their work is aimed at reduction of number of AK-47 machine guns in Africa. Realization of jewels of a label finances non-governmental organizations, such as Mines Advisory Group which are engaged in tool destruction.

From purchase though what product the company allocates funds for withdrawal of a certain quantity of assault rifles. Purchase of 1 of man’s rings signets is equal to destruction of 75 rifles in Africa, acquisition of a set of cuff links – 100 rifles, and purchase of pair of ear rings will clean 500 rifles. For quite small term on Fonderie 47 account already more than 6000 units of the destroyed tool from the country ruined by war. However, for such luxury goods it is necessary and to pay the huge sum (in borders from $23000 – for pair of ear rings to $35000 – for cuff links). But, taking in attention where these means will go, probably, it is possible and to be spent.

Vperva the beauty can really save the world
Vperva the beauty can really save the world
Vperva the beauty can really save the world
Vperva the beauty can really save the world
Vperva the beauty can really save the world